Esports Marketplace
Role
Research, Prototyping, User Interface Design, User Experience Design
Industry
Entertaiment
Year
2022
Challenge
Esports commentary was exclusive to pro tournaments, leaving amateur gamers without access to professional casters. BeyondRanked needed a seamless way to connect gamers with commentators.
Gamers wanted to elevate their matches with high-quality commentary but struggled with unclear hiring processes—requiring a transparent, easy-to-use booking platform. BeyondRanked aimed to democratize esports commentary, making it accessible to all gamers while helping freelance casters monetize their skills.
My Role
As the UX Designer, I led user research, defined key workflows, and designed wireframes and high-fidelity mockups. I collaborated with lead designer and developers to ensure a smooth booking experience for gamers and casters.
To move beyond generic personas, we used JTBD to uncover the real motivations behind user actions.
Core Needs
Gamers
needed an easy way to find, compare, and book casters
Casters
needed a profile to showcase skills, availability, and reviews
Key Features
Search & Filters
(game, language, price)
Caster Profiles
(bio, rank, reviews)
Booking System
(calendar, confirmation)
Stream Management
(audience interaction)
